Do you know what your brand stands for? Do you know how others perceive it? Do you know whether your employees can articulate it? The Schecter Group helps you answer these questions with an industry-leading methodology designed to build your story from the ground up. Our proprietary Brand Analytic™ provides an overall structure to the conversation and a specific process to guide it, ensuring that you arrive at a crystallized brand that acts as the foundation for everything you do as an organization.
Brand communications are more than just a logo, a slogan or a color palette. Attractive business cards and letterhead do not help your employees, or your customers, understand why you’re in business, what you offer or how they benefit. Our exclusive process has been developed to help our clients clarify their stories based on their goals, their competition and their customers. The result of the TSG Brand Analytic™ is a clear-cut value proposition, a straightforward guiding principle, authentic points of distinction and an overarching company narrative. Together, they make up the Brand Matter™ that guides every communication you have, letting customers know exactly who you are, what you do, why you do it and, most important of all, how they benefit.